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ANDY Awards

Creative Award
New York, United States
ESPN - "Metallica" by ANDY Awards 2012

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TitleMetallica
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJuly 2014
Product SportsCenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter
Media Type Television
Length
Market United States
AI Description The ad opens with a SportsCenter anchor commenting on Mariano Rivera's retirement, implying the band Metallica now finds themselves with extra time. The scene cuts to an office where Metallica band members are seated, appearing to brainstorm new tasks. They joke about potential clients needing entrance songs, mentioning figures like John Daly, while receiving gentle reminders about the context of golf. The ad continues with band members peering into another room, showcasing their search for new work. It humorously transitions to a bulletin board promoting guitar lessons offered by a Metallica member. Finally, one member is seen practicing in an office break room, demonstrating the lighthearted take on their new venture, ending with the tagline "This is SportsCenter."
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