Coca-Cola - "Building" by ANDY Awards 2012
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Coca-Cola - "Building"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Building |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | May 2014 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | open happiness |
| Media Type | Television |
| Length | |
| AI Description | The animated Coca-Cola ad unfolds in a lively, bustling neighborhood. It starts with the facade of apartment buildings, setting the scene for everyday urban life. A boy carrying a gift and a red balloon approaches the door of one of the apartments, eventually sharing a Coca-Cola with a friend. The two share a joyful moment together. The camera zooms out, revealing different families and neighbors in their homes engaging in activities, like kids playing, family dinners, and celebrations. These interactions are tied together by the balloon's journey through the building, signifying connectivity and shared happiness. The final scene zooms out to show an anniversary party on a rooftop, under a Coca-Cola sign with the tagline "open happiness." |
| Production Company | Furlined |
| Editing Company | Joint Editorial House |
| Music | Stimmung |
| Sound Design Company | Stimmung |
| Creative Director | Hal Curtis |
| Creative Director | Antony Goldstein |
| Creative Director | Jeff Gillette |
| Copywriter | David Povill |
| Art Director | Brad Trost |
| Account Manager | Brian Mead |
| Account Manager | Luke Purdy |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Head of Production | Ben Grylewicz |
| Director | Adam Hashemi |
| Special Effects / VFX | The Mill LA |
| Audio Post Production | Eleven Sound |