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ANDY Awards

Creative Award
New York, United States
Coca-Cola - "This Is AHH (The Coke Commercial Made by You!)" by ANDY Awards 2012

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TitleThis Is AHH (The Coke Commercial Made by You!)
Agency
Campaign open happiness
Advertiser Coca-Cola Company
Brand Coca-Cola
PostedMay 2014
Business Sector Soft Drinks, Tonics
Media Type Television
Length
AI Description This energetic Coca-Cola commercial, titled "This Is AHH," features a series of lively and playful moments from different user-generated content. The ad opens with bold red text prompting viewers to describe their Coca-Cola experience. It then transitions into various vibrant scenes, showcasing people enjoying Coca-Cola in a range of settings – from beaches to parks to homes. Users of diverse backgrounds are seen engaging in fun activities like dancing, lounging, and sipping Coca-Cola bottles and cans. The ad’s pace is upbeat and enthusiastic, capturing that signature 'AHH' moment when sipping the drink. Bright colors and joyful expressions dominate the visuals, reinforcing a sense of community and shared experience. The commercial concludes with the Coca-Cola logo and the tagline "Open Happiness," inviting consumers to share their own 'AHH' moments via a dedicated website, aligning with Coke’s inclusive and global brand image.
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Audio Post Production