Coca-Cola - "Footprints" by ANDY Awards 2012
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Coca-Cola - "Footprints"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Footprints |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | February 2014 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| AI Description | The advertisement opens with footprints in the snow leading to a snowy landscape and a Coca-Cola vending machine. The scene transitions to a serene winter forest setting with a beautiful sunrise casting a warm glow over the white landscape. A small snowman with earmuffs engraved with the Coca-Cola logo and a red scarf sits peacefully on a bench. Accompanied by a gentle, catchy song, the visuals evoke warmth and harmony contrasting with the cold, snowy environment. As the camera pans out, a couple is seen walking together, hand in hand, their footprints following the path toward the horizon, symbolizing togetherness and happiness. The ad concludes with a Coca-Cola bottle forming on the screen, coupled with the brand's iconic tagline, "Open Happiness." |
| Production Company | Furlined |
| Editing Company | Joint Editorial House |
| Music | Stimmung |
| Sound Design Company | Stimmung |
| Creative Director | Hal Curtis |
| Creative Director | Antony Goldstein |
| Creative Director | Jeff Gillette |
| Copywriter | David Povill |
| Art Director | Brad Trost |
| Account Manager | Brian Mead |
| Account Manager | Luke Purdy |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Head of Production | Ben Grylewicz |
| Director | Adam Hashemi |
| Special Effects / VFX | The Mill LA |
| Audio Post Production | Eleven Sound |