Coca-Cola - "ISS" by ANDY Awards 2012

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TitleISS
Agency
Campaign open happiness
Advertiser Coca-Cola Company
Brand Coca-Cola
PostedFebruary 2014
Business Sector Soft Drinks, Tonics
Media Type Television
Length
AI Description This Coca-Cola ad, set on the International Space Station, features American and Russian astronauts showcasing their playful camaraderie during a hockey match on TV, with dramatic commentary highlighting the historic rivalry between USA and Russia. As they watch, the excitement leads to a joyful moment where Coca-Cola is spilled in zero gravity, creating floating droplets. The ad humorously captures the light-hearted competition between the two nations, emphasizing a theme of international friendship and unity, enhanced by the futuristic setting of the space station. The imagery includes astronauts in hockey jerseys and iconic Coca-Cola branding, ending with the slogan "Open Happiness."
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