Coca-Cola - "It's Beautiful" by ANDY Awards 2012
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Coca-Cola - "It's Beautiful"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | It's Beautiful |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | February 2014 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | America is Beautiful |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Coca-Cola ad titled "It's Beautiful" embraces the diverse beauty of America. Opening with picturesque landscapes, it showcases various communities engaging in everyday activities - from horse-riding in forests to playing sports and families sharing meals. The accompanying soundtrack, "America the Beautiful," sung in multiple languages, enhances the universal theme of inclusivity and unity. Imagery of children playing, families sharing moments of joy, and individuals from different backgrounds participating in communal activities underscores the celebration of diversity. The ad captures the essence of diverse American life, encapsulating themes of cultural harmony, community, and belonging, all tied together by the iconic imagery of Coca-Cola. |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Hal Curtis |
| Creative Director | Jeff Gillette |
| Creative Director | Kevin Jones |
| Art Director | Max Erdenberger |
| Copywriter | Shaine Edwards |
| Account Manager | Margaret Kendall |
| Head of Production | Ben Grylewicz |