Coca-Cola - "Going All the Way" by ANDY Awards 2012
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Coca-Cola - "Going All the Way"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Going All the Way |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | January 2014 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | open happiness |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad depicts a young football player named Adrian who is initially reluctant but then encouraged by his coach to join the game. The scene transitions to a thrilling moment where Adrian is seen running across the field, dodging opponents. As he makes his way towards the endzone, the crowd's excitement is palpable. The environment shifts to a grander stage as Adrian ends up running all the way to Lambeau Field, symbolizing an epic personal achievement. The final seconds of the ad reveal his accomplishment, followed by images of Coca-Cola being enjoyed, reinforcing the idea of celebration and happiness. |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Hal Curtis |
| Creative Director | Jeff Gillette |
| Creative Director | Kevin Jones |
| Art Director | Max Erdenberger |
| Copywriter | Shaine Edwards |
| Account Manager | Margaret Kendall |
| Head of Production | Ben Grylewicz |