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ANDY Awards

Creative Award
New York, United States
ESPN - "Broncos & Seahawks | Long Week" by ANDY Awards 2012

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TitleBroncos & Seahawks | Long Week
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJanuary 2014
Product SportsCenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter
Media Type Television
Length
Market United States
AI Description The ESPN ad features a playful depiction of a humorous rivalry between two NFL mascots, Broncos' 'Miles' and Seahawks' 'Blitz.' Set in an elevator, Miles becomes animatedly enthusiastic about the upcoming game as Blitz joins in. The mascots’ playful demeanor contrasts with the serious composure of two sharply dressed professionals sharing the elevator ride with them. Throughout the encounter, the mascots’ exuberant personalities and costumes stand out. Their friendly banter injects a light and humorous angle into the space. The end of the scene closes with the branding tagline 'This is SportsCenter,' highlighting the fun and excitement of sports. The cheerful tone and relatable situations are a perfect embodiment of ESPN's ability to blend sporting themes with everyday scenarios. The interaction is lighthearted, packed with good-natured sports rivalry, and filled with anticipation for the Superbowl.
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