ESPN - "Keeping Up With Fashion" by ANDY Awards 2012
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ESPN - "Keeping Up With Fashion"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Keeping Up With Fashion |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | November 2013 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ESPN "Keeping Up With Fashion" ad humorously showcases SportsCenter adapting to new trends by introducing a futuristic and slim-fitting uniform for its anchors. The setting is a bustling office where various employees, including a sports mascot, gather curiously. The ad begins with an announcement about embracing technology, followed by the grand reveal of the new skin-tight uniforms on mannequins, amusingly mocked and admired for their 'tight' fit. The ad culminates with anchors sitting in the studio, donning these uniforms, blending humor with the sports environment as they sign off with the iconic tagline "This is SportsCenter." |
| Production Company | O Positive |
| Creative Director | Brandon Henderson |
| Creative Director | Stuart Jennings |
| Copywriter | Charles Hodges |
| Art Director | Gary Van Dzura |
| Executive Producer | Temma Shoaf |
| Account Manager | Brandon Pracht |
| Account Manager | Casey Bernard |
| Executive Creative Director | Ian Reichenthal |
| Executive Creative Director | Scott Vitrone |
| Head of Production | Lora Schulson |
| Director | David Shane |
| Executive Producer | Ralph Laucella |
| Executive Producer | Marc Grill |
| Line Producer | Ken Licata Jr. |
| Director of Photography (DOP) | Dave Morabito |
| Editing Company | Cosmo Street |
| Special Effects / VFX | Switch |
| Audio Post Production | Heard City |