Coca-Cola - "Open Summer" by ANDY Awards 2012
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Coca-Cola - "Open Summer"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Open Summer |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | May 2013 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television |
| Length | |
| Market | United States |
| Soundtrack | You are my sunshine |
| AI Description | The "Open Summer" Coca-Cola ad captures the essence of a vibrant summer day filled with warmth and togetherness. The visuals showcase a montage of sunny beaches, friends sharing laughter, and scenes of enjoyment with Coca-Cola bottles prominently featured. Key moments include opening a chilled bottle under the bright sun, beach bonfires, and playful interactions by the water. Strong colors like red and bright natural hues highlight the lively, carefree atmosphere of a perfect summer day. As "You Are My Sunshine" plays, the ad evokes emotions of nostalgia and happiness, illustrating a quintessential summer experience filled with adventure, friendship, and refreshment. |
| Special Effects / VFX | A52 Visual Effects |
| Director | Emmanuel Lubezki |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Hal Curtis |
| Creative Director | Jeff Gillette |
| Creative Director | Kevin Jones |
| Art Director | Max Erdenberger |
| Copywriter | Shaine Edwards |
| Producer | Hayley Goggin |
| Producer | Endy Hedman |
| Producer | Jennifer Fiske |
| Executive Producer | Mary Ann Marino |
| Director of Photography (DOP) | Emmanuel Lubezki |
| Account Manager | Margaret Kendall |
| Head of Production | Ben Grylewicz |
| Editing Company | Whitehouse Post |
| Editing Company | Joint |
| Audio Post Production | Lime Studios |
| Production Company | Park Pictures |