ESPN - "Swedish Chef" by ANDY Awards 2012
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ESPN - "Swedish Chef"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Swedish Chef |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | January 2013 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad takes place in the ESPN office's cafeteria, featuring a humorous situation with a world-renowned chef who only communicates in Swedish. Henrik Lundqvist, a famous hockey player, is the only one who understands him. The ad highlights a playful moment where a special menu item, 'pickled herring and blood cork,' is introduced, bewildering the employees. The scene portrays a lively exchange between Lundqvist and an anchor, emphasizing the global and humorous atmosphere of the office. The visuals include cafeteria scenes with various food items, a sports theme with Lundqvist in a hockey jersey, and lighthearted interactions among employees. The ad concludes with the tagline 'This is SportsCenter,' underlining SportsCenter's global and diverse appeal. |
| Production Company | O Positive |
| Editing Company | Joint Editorial House |
| Special Effects / VFX | The Mill New York |
| Creative Director | Brandon Henderson |
| Creative Director | Stuart Jennings |
| Copywriter | Nick Kaplan |
| Art Director | Jeff Dryer |
| Executive Creative Director | Ian Reichenthal |
| Executive Creative Director | Scott Vitrone |
| Executive Agency Producer | Temma Shoaf |
| Agency Producer | Alison Hill |
| Director | David Shane |