ESPN - "Birds" by ANDY Awards 2012
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ESPN - "Birds"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Birds |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | January 2013 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this humorous ESPN ad for SportsCenter, a group of four individuals are in a serious meeting inside an office. Through the large glass window, a college mascot, dressed in a bird costume, appears and starts peering into the meeting. The conversation inside revolves around contacting facilities for problems like the air conditioning glitch and the need to frost the glass windows, presumably because of such distractions. The mascot's interruption adds a comedic touch, portraying the unexpected interruptions of sports-related enthusiasm within a corporate setting. As the meeting continues, the tagline "This is SportsCenter" appears, emphasizing the mix of sports culture with everyday life. The ad finishes by showcasing the playful nature characteristic of ESPN’s branding. |
| Production Company | O Positive |
| Editing Company | Joint Editorial House |
| Special Effects / VFX | The Mill New York |
| Creative Director | Brandon Henderson |
| Creative Director | Stuart Jennings |
| Copywriter | Nick Kaplan |
| Art Director | Jeff Dryer |
| Executive Creative Director | Ian Reichenthal |
| Executive Creative Director | Scott Vitrone |
| Executive Agency Producer | Temma Shoaf |
| Agency Producer | Alison Hill |
| Director | David Shane |