ESPN - "Usain Bolt" by ANDY Awards 2012
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ESPN - "Usain Bolt"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Usain Bolt |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | August 2012 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter |
| Media Type | Television |
| Market | United States |
| AI Description | The ad takes place in a break room setting within an office environment at ESPN. Two men are having a casual conversation about securing a good parking spot, likening it to winning the lottery. The scene exudes an air of typical office banter. Usain Bolt enters the frame, greeting the men as he makes his way to clock in. He swiftly punches in on a clock, and his time of '9.69 seconds' is humorously displayed on the wall, showcasing his sprinting prowess even in this mundane task. The advertisement concludes with the tagline 'This is SportsCenter,' reinforcing the humor and light-hearted integration of sports into everyday life. |