Bajaj - "Cigarettes" by ANDY Awards 2012
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Bajaj - "Cigarettes"
- Brand: Bajaj
- Country: India
- Advertiser: Bajaj Electricals Ltd.
| Title | Cigarettes |
| Agency | Leo Burnett India |
| Campaign | Reclaim Your Space |
| Advertiser | Bajaj Electricals Ltd. |
| Brand | Bajaj |
| Posted | April 2012 |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Media Type | |
| AI Description | The ad features an unsettling image of a bathroom where all surfaces, including the toilet, sink, and tiles, are covered with cigarette butts and ash. The bathroom is depicted as dark and grimy, highlighting the unpleasantness and smell associated with cigarette smoke. The ad is a striking visual reminder of how smoke and odors can accumulate in enclosed spaces. The Bajaj Exhaust Fans logo is visible, suggesting the product as a solution to combat these odors. This print ad cleverly uses the visual metaphor of cigarette stains to connect with the viewer's perception of odor, encouraging them to get rid of such smells with Bajaj Exhaust Fans. |