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Creative Award
New York, United States
Orange Cineday - "Cheerleader (English)" by ANDY Awards 2012

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TitleCheerleader (English)
Title (original language)Cheerleader
Agency
Campaign Cineday
Advertiser Orange
Brand Orange Cineday
PostedApril 2012
Business Sector Telecommunications Services
Tagline At least you can choose your partner to the movies
Tagline (original language) Vous au moins, vous pouvez choisir votre partenaire au cinéma
Media Type Television
Market France
AI Description The Orange Cineday commercial opens with a dramatic scene of masked robbers holding hostages in a bank. The police, led by Inspector Alonso, surround the building, preparing for a tense standoff. A cheerleader enthusiastically approaches, disrupting the seriousness with upbeat energy. The mixture of tension and comedy unfolds as she dances amidst the chaos, surprising both police and robbers. The ad highlights the unexpected choice of a partner, tying in with the tagline, "At least you can choose your partner to the movies," promoting Orange's 2-for-1 cinema offer. The juxtaposition of darkness and humor creates a memorable and engaging narrative.
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