ESPN - "Handshakes" by ANDY Awards 2012
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ESPN - "Handshakes"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Handshakes |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | April 2012 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| Market | United States |
| AI Description | The ad opens in an office setting where a SportsCenter anchor talks about how quickly a cold spreads in such an environment. Various employees are seen engaging in elaborate handshakes. The focus shifts to a Yankees player walking through the office, greeting colleagues with intricate handshakes as he moves through different scenes, from cubicles to a recording studio. Each handshake emphasizes a playful, humorous interaction, with a variety of styles demonstrated. The SportsCenter studio is shown with anchors visibly affected by the cold, underscoring the opening message. The ad concludes with more handshakes behind the scenes at SportsCenter. |