Orange Cineday - "Jean Baptiste" by ANDY Awards 2012

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TitleJean Baptiste
Title (original language)Jean Baptiste
Agency
Campaign Cineday
Advertiser Orange
Brand Orange Cineday
PostedMarch 2012
Business Sector Telecommunications Services
Tagline At least you can choose your partner to the movies
Tagline (original language) Vous au moins, vous pouvez choisir votre partenaire au cinéma
Media Type Television
Market France
AI Description The ad begins with a woman, portrayed by Catherine Deneuve, in a warmly lit, elegant room. She speaks to her husband, Jean-Baptiste, expressing her frustrations with social obligations and her desire to spend more personal time with him. The high-class setting suggests an affluent lifestyle. Then, in a twist, her 'husband' is revealed to be a monstrous creature, adding a humorous and unexpected element to the scene. The interaction continues, with the woman displaying nonchalance and acceptance of her unusual partner. The ad humorously conveys the message that while one cannot choose their life partner, they can at least choose their cinema companion. The Orange Cineday promotion is introduced, offering a buy-one-get-one-free movie ticket deal, emphasizing the ease and choice available with the service.
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