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Creative Award
New York, United States
Orange Cineday - "Cheerleader" by ANDY Awards 2012

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TitleCheerleader
Title (original language)Cheerleader
Agency
Campaign Cineday
Advertiser Orange
Brand Orange Cineday
PostedMarch 2012
Business Sector Telecommunications Services
Tagline At least you can choose your partner to the movies
Tagline (original language) Vous au moins, vous pouvez choisir votre partenaire au cinéma
Media Type Television
Market France
AI Description The ad titled "Cheerleader" begins with a bank heist scene where three robbers in hockey masks are holding hostages inside a building. The atmosphere is tense, with quick-paced sequences showing the SWAT team preparing for action outside. Unexpectedly, a cheerful twist occurs. A quirky and unexpected cheerleader arrives on the scene, much to the surprise of the police officers, and proceeds to dance energetically in front of the police barricade. The juxtaposition of the serious and absurd elements injects humor into the ad. The cheerleader's antics end with a message emphasizing Orange Cineday’s promotion for cinema tickets, highlighting the power of choice, "at least you can choose your partner to the movies," creating a lighthearted close to an otherwise tense opening.
Account Manager
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Director of Photography (DOP)
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Audio Post Production
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Actor / Celebrity