ThumbRunners - "ThumbRunners" by ANDY Awards 2012
Filter results by
| Title | ThumbRunners |
| Agency | Miami Ad School Minneapolis |
| Campaign | ThumbRunners |
| Advertiser | ThumbRunners |
| Brand | ThumbRunners |
| Posted | March 2012 |
| Business Sector | Environmental & Animal Issues |
| Media Type | Digital |
| AI Description | The ThumbRunners ad focuses on promoting hitchhiking as an eco-friendly transport solution. It highlights the environmental impact of over 204 million personal vehicles in the U.S., emitting over 200 trillion pounds of CO2 annually. This ad proposes hitchhiking as a significant reduction method. It introduces ThumbRunners, a free service where users register and undergo a background check. Participants receive neon green cards for identification. The process involves a QR code system for safety and transparency, allowing drivers and passengers to verify each other's details via a simple scan. Notifications are sent out on social networks upon ride agreements, aiming to foster a community and change perceptions of hitchhiking in the U.S. The visuals employ a bright green palette, emphasizing environmental consciousness, and offer clear animations to explain the service. |