Duck Tape - "Duck Tape Campaign" by ANDY Awards 2012
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Duck Tape - "Duck Tape Campaign"
- Brand: Duck Tape
- Country: United States
- Advertiser: ShurTech Brands, LLC
| Title | Duck Tape Campaign |
| Agency | The Creative Circus |
| Campaign | Duck Tape Campaign |
| Advertiser | ShurTech Brands, LLC |
| Brand | Duck Tape |
| Posted | March 2012 |
| Business Sector | Clothing |
| Media Type | |
| AI Description | The Duck Tape campaign uses a striking retro-styled illustration to communicate its message. The ad features a bold red and blue color scheme. A giant squid, drawn in red, is holding a 'U.S. Steel' beam wrapped in blue duct tape, symbolizing strength and support. The slogan, 'Put a Backbone on the Things That Don’t Come with One,' creatively suggests the reinforcement and durability of Duck Tape. The aesthetic captures a vintage feel, reflective of 1950s poster design, emphasizing the tape’s utility and strength. The ad visually positions Duck Tape as an essential tool for repair and reinforcement, drawing a humorous parallel with the squid and steel beam. |