HOMELESS YOUTH ALLIANCE - "KEEP THE METER RUNNING" by ANDY Awards 2012
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HOMELESS YOUTH ALLIANCE - "KEEP THE METER RUNNING"
- Brand: HOMELESS YOUTH ALLIANCE
- Country: United States
- Advertiser: HOMELESS YOUTH ALLIANCE
| Title | KEEP THE METER RUNNING |
| Agency | Miami Ad School |
| Campaign | KEEP THE METER RUNNING |
| Advertiser | HOMELESS YOUTH ALLIANCE |
| Brand | HOMELESS YOUTH ALLIANCE |
| Posted | March 2012 |
| Media Type | Digital |
| AI Description | The ad showcases a creative protest by Bennett Austin who places a bed in a San Francisco parking space. This demonstration highlights the city's sit-lie law, which restricts the homeless from resting on sidewalks. The initiative, "Keep the Meter Running," draws attention to homelessness by using a literal bed on the street, converting the parking spot into a place of rest for the homeless. Austin feeds the parking meter, making it a vehicle for advocacy. Through collected donations, the aim is to support the Homeless Youth Alliance on Haight Street, raising funds for beds for homeless youth. The ad, blending creative visuals and a compelling news narrative, emphasizes the imbalance between the value of a parking space and human needs, advocating for systemic change. |