Sir Richard's Condom Company - "Suggested Retail 3" by ANDY Awards 2012
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Sir Richard's Condom Company - "Suggested Retail 3"
- Brand: Sir Richard's Condom Company
- Country: United States
- Advertiser: Sir Richard's Condom Company
| Title | Suggested Retail 3 |
| Agency | TDA_Boulder |
| Campaign | Suggested Retail |
| Advertiser | Sir Richard's Condom Company |
| Brand | Sir Richard's Condom Company |
| Posted | March 2012 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Media Type | Promotion & Event |
| AI Description | The ad showcases Sir Richard's Condom Company's packaging, highlighting its witty marketing strategy. The main image displays the product in a modern, plaid-themed box, emphasizing its 'extra-large' size. The packaging humorously suggests that the cost of the product is $261 less than taking Lamaze classes, using humor to reinforce the importance of contraception and smart consumer choices. The design is minimalist with a vibrant color scheme, reinforcing both its modern appeal and playful tone. The ad is part of a campaign aimed at drawing attention to both the practicality and affordability of using condoms. |