Sir Richard's Condom Company - "Suggested Retail 2" by ANDY Awards 2012

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TitleSuggested Retail 2
Agency
Campaign Suggested Retail
Advertiser Sir Richard's Condom Company
Brand Sir Richard's Condom Company
PostedMarch 2012
Business Sector Contraceptives & Pregnancy Tests
Media Type Promotion & Event
AI Description The ad for Sir Richard's Condom Company features a creative and humorous take on the cost of preventive measures. Displayed on retail shelves, the packaging uses bold checkered patterns to catch the eye. A prominently displayed price tag humorously states: "$28,986 less than a shotgun wedding," implying the financial and social responsibility tied to using their product. The ad cleverly juxtaposes the price of the condoms with the potential high cost of unexpected life events, delivering a message of prudent foresight with a light-hearted twist.