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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Jaws, The Terminator, Flash Dance, Notting Hill, King Kong, Blues Brothers" by ANDY Awards 2012

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TitleJaws, The Terminator, Flash Dance, Notting Hill, King Kong, Blues Brothers
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedMarch 2012
Business Sector Cars
Media Type Promotion & Event
AI Description The advertisement for Volkswagen creatively uses a set of six napkins, each featuring hand-drawn sketches and musical notes that symbolize famous films like "Jaws," "The Terminator," "Flash Dance," "Notting Hill," "King Kong," and "Blues Brothers." Each napkin includes minimalist sketches or musical notations that evoke the essence of these iconic movies, skillfully capturing their essence with simple, artistic doodles. The Volkswagen logo and the tagline ‘See film differently’ suggest an innovative and imaginative approach to viewing films, paralleling the brand's philosophy of seeing automotive design differently.