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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Film Napkin Scribble Side a Description" by ANDY Awards 2012

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TitleFilm Napkin Scribble Side a Description
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedMarch 2012
Business Sector Cars
Media Type Promotion & Event
AI Description The ad showcases Volkswagen's initiative to support independent cinema in the UK by distributing creatively scribbled napkins in foyers and bars of 190 indie cinemas. These napkins feature imaginative doodles, possibly representing the thought process of film creators. The campaign encourages the audience to engage with the creative journey behind filmmaking. By associating these sketches with Volkswagen, the ad promotes the brand’s involvement in supporting creativity and imagination in independent films. The overall aesthetic is minimalist and contemporary, highlighting the artistic vision represented by the hand-drawn designs on the napkins. The tagline emphasizes seeing films differently, inviting a new perspective on cinema.