Miami Ad School / ESPM - "Beetle" by ANDY Awards 2012
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Miami Ad School / ESPM - "Beetle"
- Brand: Miami Ad School / ESPM
- Country: Brazil
- Advertiser: Miami Ad School/ESPM
| Title | Beetle |
| Agency | VML Brazil |
| Campaign | Great Ideas Don't Come That Easy |
| Advertiser | Miami Ad School/ESPM |
| Brand | Miami Ad School / ESPM |
| Posted | March 2012 |
| Business Sector | Colleges, Universities & Education Centers |
| Media Type | |
| AI Description | The print ad features a minimalist design showcasing multiple images of the iconic Volkswagen Beetle, organized in a grid pattern. Each Beetle image is black and white, adhering to a retro and vintage style. The repetition of 'Think small.' emphasizes the simplicity and ingenuity associated with the brand and the creative process being promoted by the Miami Ad School / ESPM. Text on the side discusses the essence of creativity, reinforcing the school's focus on ideas that are imaginative and concise. A classic and timeless appeal is suggested by the use of simple design and monochrome colors. The ad cleverly ties in the concept of 'thinking small' with the powerful creative thinking promoted by the educational institution, encouraging potential students to consider innovative paths. |