Miami Ad School / ESPM - "The Economist" by ANDY Awards 2012
Filter results by
Miami Ad School / ESPM - "The Economist"
- Brand: Miami Ad School / ESPM
- Country: Brazil
- Advertiser: Miami Ad School/ESPM
| Title | The Economist |
| Agency | VML Brazil |
| Campaign | Great Ideas Don't Come That Easy |
| Advertiser | Miami Ad School/ESPM |
| Brand | Miami Ad School / ESPM |
| Posted | March 2012 |
| Business Sector | Colleges, Universities & Education Centers |
| Media Type | |
| AI Description | The ad features a bold, minimalist design centered around a repeated message: "I never read The Economist" in various typographic styles. Below this phrase, it reads, "Manager trainee. Aged 42," implying the sarcastic consequence of not engaging with informative content like The Economist. The ad uses an understated, monochromatic palette to emphasize the text, drawing the viewer's attention to the irony in the highlighted phrase. The layout cleverly suggests how lack of reading can impact one's professional advancement. It subtly communicates the importance of staying informed and educated through a well-known publication. |