Coca-Cola - "COKE POLAR BOWL" by ANDY Awards 2012
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Coca-Cola - "COKE POLAR BOWL"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | COKE POLAR BOWL |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | March 2012 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Case Study |
| AI Description | The Coca-Cola ad "COKE POLAR BOWL" features animated polar bears engaging with a major football event. These bears, depicted as enthusiastic fans of New York and New England, react to game scores and halftime performances in real time. The ad creatively integrates these whimsical characters into the live sporting atmosphere, interacting with various aspects such as advertising, thus creating a lively and engaging narrative. Viewers are invited to join the experience across digital platforms, with the bears reacting on-screen and even responding to social media posts. This blend of sports, digital interaction, and Coca-Cola's iconic characters aims to create an engaging, cheerful, and community-driven viewing experience, highlighted across multiple screens and platforms, further amplified by vibrant animations and playful spirit. |
| Production Company | Framestore |