ESPN - "Flopping" by ANDY Awards 2012
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ESPN - "Flopping"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Flopping |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | March 2012 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| AI Description | The ad opens with ESPN SportsCenter anchor Brian Kenny speaking humorously about how watching soccer in the office has led to a rise in workplace injuries. As the storyline unfolds, we see a business environment where employees humorously mimic soccer players, exaggerating their injuries—particularly ankle pains. One scene hilariously showcases an employee falling dramatically on the ground, crying out in pain, only to be dismissed humorously as a flopper, akin to soccer players who exaggerate fouls. The commercial creatively satirizes the act of flopping, blending humor with the world of sports. Through a light-hearted tone, it captures the essence of SportsCenter's playful spirit, using the exaggerated mimicry to engage the audience. The scene concludes with the iconic phrase "This is SportsCenter," reinforcing the brand's identity. |