Tide Plus - "COOK" by ANDY Awards 2012
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Tide Plus - "COOK"
- Brand: Tide Plus
- Country: India
- Advertiser: Procter & Gamble
| Title | COOK |
| Agency | Leo Burnett India |
| Campaign | Tide Plus |
| Advertiser | Procter & Gamble |
| Brand | Tide Plus |
| Posted | March 2012 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | |
| AI Description | The print ad for Tide Plus shows a kitchen in utter disarray, pots and pans strewn around, food remnants scattered across the surfaces. In the middle of the chaotic kitchen, a chef lies asleep on a counter, indicating extreme fatigue. The dimly lit setting adds a sense of realism and urgency. Despite the disorder, the image conveys humor and irony, subtly hinting at the effectiveness of Tide Plus in tackling such overwhelming messes. The brand’s logo is visible in the corner, offering the promise of clean and fresh clothes amidst chaos. |