Tide Plus - "Fisherman" by ANDY Awards 2012
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Tide Plus - "Fisherman"
- Brand: Tide Plus
- Country: India
- Advertiser: Procter & Gamble
| Title | Fisherman |
| Agency | Leo Burnett India |
| Campaign | Tide Plus |
| Advertiser | Procter & Gamble |
| Brand | Tide Plus |
| Posted | March 2012 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Media Type | |
| AI Description | The print ad for Tide Plus features a fisherman sleeping amidst a clutter of fish and daily wares, depicting a rustic living environment. The area is filled with fish baskets, nets, and various household items. The man is dressed in a simple green cloth and is lying on a sack. The setting is a small, dimly lit, worn-out room with a mural of a deity on the wall, suggesting cultural elements. Contrasting the surrounding clutter, a pristine white shirt hangs prominently on the wall, symbolizing the cleaning power of Tide Plus. The composition emphasizes the product's effectiveness at removing dirt, even in the toughest environments. |