Raising the Roof - "Rebellious" by ANDY Awards 2012
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Raising the Roof - "Rebellious"
- Brand: Raising the Roof
- Country: Canada
- Advertiser: Raising the Roof
| Title | Rebellious |
| Agency | Leo Toronto |
| Campaign | Nothing But Potential |
| Advertiser | Raising the Roof |
| Brand | Raising the Roof |
| Posted | March 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | |
| AI Description | The ad depicts a young individual wearing a dark hoodie, standing on the street with their back to the camera, highlighting anonymity and universality. The accompanying text challenges stereotypes about homeless youth, suggesting society often misjudges them as lazy and rebellious. It calls viewers to rethink these assumptions and emphasizes the potential of these young individuals. The background is simplistic, focusing attention on the message: 'People think homeless youth are homeless because they’re lazy and rebellious. If that were true, every teenage kid would be homeless.' A call to action encourages learning and supporting the cause. |