Raising the Roof - "Plant" by ANDY Awards 2012
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Raising the Roof - "Plant"
This ad is part of the ACT Responsible Collection
- Brand: Raising the Roof
- Country: Canada
- Advertiser: Raising the Roof
| Title | Plant |
| Agency | Leo Toronto |
| Campaign | Nothing But Potential |
| Advertiser | Raising the Roof |
| Brand | Raising the Roof |
| Posted | March 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | |
| AI Description | The ad portrays a withering houseplant, placed on a wooden table beside a dirty window with heavy curtains, illustrating neglect. The text alongside the image reads, "If a plant needs help, you bring it water and hope it blooms. Evidently, it’s better to be a houseplant than a homeless youth." This comparison draws attention to the less care and attention given to homeless youth, urging viewers to consider the empathy and support extended to objects versus humans. The warm, muted color tone gives a somber and realistic atmosphere, aiming to evoke empathy and stimulate action towards supporting homeless youth through donations. |