Jordan - "Melo Explosions" by ANDY Awards 2012
Filter results by
Jordan - "Melo Explosions"
- Brand: Jordan
- Country: United States
- Advertiser: Nike
| Title | Melo Explosions |
| Agency | Wieden + Kennedy |
| Campaign | Melo Explosions |
| Advertiser | Nike |
| Brand | Jordan |
| Posted | March 2012 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Promotion & Event |
| AI Description | The advertisement, titled "Melo Explosions," promotes the launch of the new Melo shoe by Jordan, under the aegis of Nike and Wieden + Kennedy. The ad sets the scene with breathtaking views of a cityscape against a sunset backdrop. As the day turns to night, the waterfront becomes the stage for a grand event marked by anticipation and excitement from a gathered crowd. Projectors illuminate the sky and water, creating mesmerizing visuals that include dynamic scenes, hints of sneaker designs, and associated branding elements. The ad showcases a blend of music, light, and modern city nightlife that embody the spirit of innovation and community. The finale includes a striking holographic display of Melo jumping out of water, symbolizing the explosive power that the new product aims to provide. |