Raising the Roof - "Lost Cat" by ANDY Awards 2012
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Raising the Roof - "Lost Cat"
- Brand: Raising the Roof
- Country: Canada
- Advertiser: Raising the Roof
| Title | Lost Cat |
| Agency | Leo Toronto |
| Campaign | Nothing But Potential |
| Advertiser | Raising the Roof |
| Brand | Raising the Roof |
| Posted | March 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | |
| AI Description | The advertisement from Raising the Roof poignantly highlights the issue of youth homelessness. The visual shows a ginger cat sitting alone on a street, invoking a sense of being lost. The text contrasts the common concern for a missing cat with the plight of a homeless 16-year-old living on the streets, urging viewers to reflect on societal priorities. The ad is designed to increase awareness and empathy and is part of a charity campaign to support homeless youth in Canada. |