Raising the Roof - "Chair" by ANDY Awards 2012
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Raising the Roof - "Chair"
This ad is part of the ACT Responsible Collection
- Brand: Raising the Roof
- Country: Canada
- Advertiser: Raising the Roof
| Title | Chair |
| Agency | Leo Toronto |
| Campaign | Nothing But Potential |
| Advertiser | Raising the Roof |
| Brand | Raising the Roof |
| Posted | March 2012 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | |
| AI Description | This print ad features an abandoned, old chair placed on a curbside in an urban neighborhood. The image is accompanied by the text: "You see an abandoned chair on the street and you think 'It has the potential to be something beautiful.' You see a homeless youth on the street and you think 'Don’t make eye contact.'" This striking contrast highlights societal perceptions and biases, urging viewers to reconsider their judgments about homeless youth. The visual setting is somber, with muted urban tones and a focus on realism, aiming to evoke empathy and awareness about homelessness. |