Jim Beam - "Other Worlds" by ANDY Awards 2012
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Jim Beam - "Other Worlds"
- Brand: Jim Beam
- Country: United States
- Advertiser: Jim Beam Brands Co.
| Title | Other Worlds |
| Agency | StrawberryFrog |
| Campaign | Bold Choice |
| Advertiser | Jim Beam Brands Co. |
| Brand | Jim Beam |
| Posted | March 2012 |
| Product | Devil's Cut |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Bold Choice |
| Media Type | Television |
| Market | United States |
| AI Description | The Jim Beam commercial titled 'Other Worlds' presents an intriguing narrative surrounding the concept of 'angel's share,' which is the bourbon lost to evaporation as it ages. In contrast, 'Devil's Cut' is introduced as a more intense bourbon, extracted from the barrels' wood. The ad visually explores this theme by taking the viewer through a mystical journey, showing scenes of ethereal, foggy environments reminiscent of heaven, with individuals in white robes reading books. This shifts to a more fiery and dark world symbolic of hell, where barrels are depicted burning, with explosive, fiery imagery and dramatic colors. The cinematic effects underscore the battle between heavenly serenity and hellish fury, culminating in the introduction of the Devil's Cut bourbon, which is described as a smooth yet slightly sinister choice not for the faint-hearted. The tagline 'Bold Choice' sums up the ad's message, inviting viewers to experience a bold new dimension of bourbon. |
| Production Company | Mass Market |
| Music Company / Composer | Human |
| Account Manager | Amanda Hellman |
| Agency Producer | Becky Razzall |
| Creative Director | Josh Greenspan |
| Creative Director | Jason Koxvold |
| Chief Creative Officer | Kevin McKeon |