Coca-Cola - "Superstition" by ANDY Awards 2012
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Coca-Cola - "Superstition"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Superstition |
| Agency | Wieden + Kennedy |
| Campaign | open happiness |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Date of First Broadcast/Publication | 2012 / 2 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | open happiness |
| Media Type | Television |
| Market | United States |
| AI Description | The Coca-Cola 'Superstition' ad features a whimsical, animated scene set in an icy cave where a family of polar bears is gathered to watch a football game. As dramatic music plays, the bears sit on a snowy ledge, clutching bottles of Coca-Cola and wearing red and grey scarves that add a festive touch against the blue and white backdrop of the frozen landscape. The family, including a bear cub, interacts playfully, sipping from Coca-Cola bottles through straws. The bears are portrayed with expressive faces conveying warmth and joy, creating a sense of camaraderie and happiness. The ad concludes with the message, 'The polar bears are watching the game, live,' and the Coca-Cola tagline 'open happiness' is displayed alongside the iconic red Coca-Cola bottle. The ad's setting and colors align with the Super Bowl theme, emphasizing the shared experience of enjoying a beloved American tradition. |