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ANDY Awards

Creative Award
New York, United States
Stabilo Boss - "Marie Antoinette" by ANDY Awards 2012

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TitleMarie Antoinette
Agency
Campaign Highlighter
Advertiser Stabilo
Brand Stabilo Boss
Date of First Broadcast/Publication 2011 / 9
Business Sector Stationery & Office Supplies
Media Type Print
AI Description The Stabilo Boss ad presents a historically dramatic scene depicting the French Revolution, with a large crowd gathered around a guillotine. In the midst of this chaotic scenario, Marie Antoinette is subtly highlighted by a Stabilo Boss highlighter, which draws the viewer's attention specifically to her, illustrating the product's remarkable ability to spotlight important details within a visually complex scene. The use of historic, classical painting styles provides an impactful contrast where the bright neon of the highlighter stands out against the muted tones of the period setting. This ad cleverly engages with a famous historical moment, using it as a metaphor for the highlighting power of Stabilo's products.
Illustration
Creative Director
Creative Director
Creative Director