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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Balaclava" by ANDY Awards 2012

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TitleBalaclava
Agency
Campaign Daylight Robbery
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedDecember 2011
Business Sector Department Stores, Supermarkets
Media Type Outdoor/Out of Home
AI Description The Harvey Nichols ad features a striking image of a model wearing a colorful floral dress, contrasted by a dramatic black balaclava covering her face. She holds a small purse, indicating readiness for a shopping spree. The clean, minimalist background of a concrete wall enhances the focus on the model and her attire. The ad's bold headline 'Harvey Nichols Sale' is paired with an amusing tagline 'Daylight Robbery Starts 15th June', cleverly suggesting unbeatable sale prices. This juxtaposition of fashion and crime-themed imagery raises intrigue and humor while promoting the brand’s retail sales event.
Executive Creative Director
Creative Director
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Art Director
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Account Supervisor
Account Manager
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Designer
Designer