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Creative Award
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Harvey Nichols - "What Walk of Shame" by ANDY Awards 2012

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TitleWhat Walk of Shame
Agency
Campaign What Walk of Shame
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2011 / 12
Business Sector Department Stores, Supermarkets
Tagline Avoid the Walk of Shame this Season. Harvey Nichols Womenswear
Story A big Christmas party perhaps, followed by an early morning journey home, complete with the tell-tale symptoms: the slight limp from the killer heels (which seemed a good idea at the time), accompanied by under-eye bags that would rival even Victoria Beckham’s largest tote and bed hair. Party-goers making their way home, eyes down, cheeks ablaze, trying to ignore disapproving stares of the 8am commuters; and the wolf-whistles from the builders perched on scaffolding above.The film culminates with our ‘hero’ girl walking back to her flat doing what looks more like a ‘stride of pride’. She clearly never made it home, but something sets her apart from the others. Her Harvey Nichols outfit still looks fantastic and she walks with her head held high
Media Type Web Film
AI Description The ad opens with scenes of women walking home after a festive night out, hinting at a scenario commonly referred to as the "walk of shame." The early morning light casts a slightly dreary, yet nostalgic atmosphere as women in glamorous outfits and heels navigate their way through the early commuter crowd. Despite their disheveled appearance, one woman stands out in her impeccable Harvey Nichols ensemble, turning her morning walk into a "stride of pride." Her confidence and style set her apart from the others. The ad cleverly juxtaposes the typical morning-after scene with a sense of empowerment through high fashion. The visual storytelling is enhanced by a mix of moody, yet jubilant tones, reflective of British urban life and culture.
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