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ANDY Awards

Creative Award
New York, United States
John Lewis - "The Long Wait" by ANDY Awards 2012

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TitleThe Long Wait
Agency
Campaign The Long Wait
Advertiser John Lewis
Brand John Lewis
Date of First Broadcast/Publication 2011 / 11
Business Sector Department Stores, Supermarkets
Tagline For gifts you can't wait to give
Media Type Television
AI Description The John Lewis ad, titled "The Long Wait," revolves around a young boy eagerly counting down the days to Christmas. The scenes unfold in a cozy British home, with the boy repeatedly checking various clocks and a traditional advent calendar. Set to gentle, nostalgic music, the anticipation is palpable in every frame. The boy is seen daydreaming and impatiently occupying himself with different activities, capturing the universal feeling of waiting for Christmas Day. As the ad reaches its climax, it reveals that the boy's impatience was not for receiving gifts but for giving one. On Christmas morning, he rushes to his parents' room to present them with a heartfelt gift. The ad closes with the tagline, "For gifts you can't wait to give," reinforcing the theme of selfless giving and the joy it brings during the holiday season.
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