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ANDY Awards

Creative Award
New York, United States
Leo Burnett Sydney - "Apple Box" by ANDY Awards 2012

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TitleApple Box
Agency
Campaign Apple Box
Advertiser Bufdir
Brand Leo Burnett Sydney
PostedJuly 2011
Business Sector Advertising & Communication
Philosophy To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience.
Result We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future.
Media Type Packaging, Branding & Design
AI Description The Leo Burnett Sydney 'Apple Box' campaign is a master class in innovative packaging, blending sophistication and artistry. The ad displays a meticulously designed box adorned with whimsical illustrations and intricate graphics, showcasing a commitment to creativity and design excellence. Inside the box is an iPad, symbolizing modern communication and technology integration. The elements within capture the essence of Leo Burnett's brand values, aimed at immersing recipients in a unique experience. This comprehensive piece is both a visual and tactile engagement, designed to captivate its audience and promote a message of creativity and appreciation.
Executive Creative Director
Art Director
Copywriter
Producer