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ANDY Awards

Creative Award
New York, United States
Orange Cineday - "Hussars" by ANDY Awards 2012

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TitleHussars
Title (original language)Hussards
Agency
Campaign Cineday
Advertiser Orange
Brand Orange Cineday
Date of First Broadcast/Publication 2011 / 6
Business Sector Telecommunications Services
Media Type Television
Market France
AI Description The Orange Cineday ad, set in France, presents a cinematic adventure in a historical period. The scenes depict hussars in elaborate uniforms, engaged in heartfelt and dramatic encounters. The visuals transition from serene landscapes of orchards to intense battle scenes featuring cannons and fiery explosions. The storyline centers around two brothers, Guillaume and Fred, as they navigate love, loyalty, and war. The narrative unfolds with powerful visual elements and action sequences, accompanied by a dramatic and epic soundtrack, while slogans highlight the offer of Orange Cineday: buy one cinema ticket and receive another free every Tuesday for Orange customers. The ad creatively blends an adventurous storyline with a modern-day promotion, emphasizing the emotional connections made through cinema.