Land Rover - "Dirty Cops" by ANDY Awards 2012
Filter results by
Land Rover - "Dirty Cops"
- Brand: Land Rover
- Country: United States
- Advertiser: Jaguar Land Rover
| Title | Dirty Cops |
| Agency | Y&R New York |
| Campaign | Feel Safe Inside |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Posted | May 2011 |
| Product | LR4 |
| Business Sector | Cars |
| Tagline | You'll Feel Safe Inside |
| Media Type | Television |
| Market | United States |
| AI Description | The "Dirty Cops" ad for Land Rover takes place in a police station where a group of detectives is under investigation by internal affairs. In a tense but comical conversation, it's revealed that one of the detectives wore a wire. The scenario cuts to an LR4 parked outside the station. The detectives leave the building, stepping into the safe confines of the LR4, highlighting its spacious and protective interior. The ad concludes with the tagline "You'll Feel Safe Inside," reinforcing the vehicle’s security features. Visually, the ad uses a realistic, urban setting with muted colors, giving it a serious tone with a twist of humor. The actors bring out a sense of irony, portraying both tension and a comedic candidness. The LR4 is prominently displayed, linking the idea of personal safety and reliability to the brand. |