ESPN - "Fear The Beard" by ANDY Awards 2012
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ESPN - "Fear The Beard"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Fear The Beard |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | April 2011 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter |
| Media Type | Television |
| AI Description | In ESPN's 'Fear The Beard' ad, a baseball pitcher is seen inside an office, engaging in a humorous conversation with ESPN sports commentators. The pitcher is dressed in a Giants uniform and is boasting about his intimidating presence during a game, humorously claiming his beard is a fear factor. Despite his claims, the commentators lightheartedly dismiss his intimidation, saying they aren't afraid of his beard. To emphasize, the beard seemingly grows monstrously, resulting in comedic surprise and shock, which causes one of the commentators to leave, feeling sick. The ad ends with the pitcher sitting casually at his desk, showcasing the playful nature of the scenario and underlining ESPN's tagline, 'This is SportsCenter.' |