Jim Beam - "The Chase" by ANDY Awards 2012
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Jim Beam - "The Chase"
- Brand: Jim Beam
- Country: United States
- Advertiser: Jim Beam Brands Co.
| Title | The Chase |
| Agency | StrawberryFrog |
| Campaign | Bold Choice |
| Advertiser | Jim Beam Brands Co. |
| Brand | Jim Beam |
| Posted | February 2011 |
| Product | Red Stag |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Bold Choice |
| Media Type | Television |
| Market | United States |
| AI Description | The advertisement for Jim Beam's Red Stag features a captivating chase sequence set in a dark, modern cityscape. The ad begins with a visual of the Jim Beam logo, immediately infused with the theme of the product—bourbon combined with black cherry flavor. A majestic red stag, embodying the product’s spirit, appears against a backdrop of towering skyscrapers and leaps across rooftops, echoing themes of boldness and adventure. Mystical and moody visuals enhance the dramatisations, creating an air of intrigue and excitement. As the ad progresses, the stag transforms into a liquid form, flowing through city streets, symbolizing innovation and the bold infusion of flavors. The climax reveals the product: a glass of bourbon, visually linked to the chase. The tagline "Bold Choice" underscores the adventurous spirit of the ad. |
| Production Company | Mass Market |
| Music Company / Composer | Human |
| Account Manager | Amanda Hellman |
| Agency Producer | Becky Razzall |
| Creative Director | Josh Greenspan |
| Creative Director | Jason Koxvold |
| Chief Creative Officer | Kevin McKeon |