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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Back to the Future" by ANDY Awards 2012

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TitleBack to the Future
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2010
Business Sector Corporate Communication
Media Type Print
AI Description The Volkswagen ad, part of the 'Back to the Future' campaign, showcases a fictional vehicle inspection report for the iconic DeLorean DMC-12. Set against a retro backdrop, the ad resembles an official form from Hill Valley testing station, dated 1985. The form humorously outlines the car's fictional features, noted as issues, including 'flux capacitor' and '1.21 gigawatts' among other elements familiar from the movie. Key parts like vents and cables are marked as needing attention, with the vehicle failing the test. The lower portion mentions 'See film differently,' reflecting Volkswagen's support for independent cinema. The ad exudes a nostalgic and playful tone, connecting the brand to iconic cinematic heritage.