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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Gremlins" by ANDY Awards 2012

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TitleGremlins
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2010
Business Sector Corporate Communication
Media Type Print
AI Description The ad is a comedic print depiction from Volkswagen, crafted as a fictional damage report from the Kingston Falls Sheriff's Department. It references an incident during Christmas 1984, where officers Frank and Brady reported their car flipping over due to a mysterious creature tampering with it. The creature, illustrated in a sketch with humorous annotations, resembles a 'gremlin' from the cult classic movie. The report humorously states that the officers didn't know what the creature was but it 'was an ugly looking thing.' The aesthetic is vintage, mimicking an old form with typewriter font, giving a nostalgic nod to the 1980s. At the bottom, the ad concludes with the phrase, 'See film differently. Volkswagen supports independent cinema,' tying the brand with cinema culture.