andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Volkswagen - "Speed" by ANDY Awards 2012

Filter results by

TitleSpeed
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2010
Business Sector Corporate Communication
Media Type Print
AI Description The ad presents an official-looking form from the Los Angeles Police Department, marked with "Internal Investigation Personnel Complaint." The form humorously details a fictitious complaint by a man whose car was alleged to be hijacked. He describes how an officer pulled in front of him on the freeway and started driving erratically "like a madman." The narrative evokes laughter by describing how the officer appeared "reckless and unprofessional." The form subtly advertises Volkswagen with a bold note at the bottom that reads, "See film differently. Volkswagen supports independent cinema," adding an element of endorsing creative storytelling. The use of a pink paper for the form and its handwritten notes adds an artistic twist, bridging humor and creativity.